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Lightweight, stabilized vitamin C serums helps firm and brighten skin tone while promoting collagen production, and deeply hydrating skin with soothing aloe. Putting only the healthiest ingredients onto your skin.



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For All Skin Types

What does vitamin C serum do for the face?

Lightweight, stabilized and the best vitamin C serum made in a base of hydrating and soothing aloe gel. This serum also helps to firm and brighten skin tone, while promoting collagen production. Includes radiance-boosting green apple and grape, plus alpha lipoic acid (ALA) for fighting oxidative damage that can prematurely age or darken the skin.

100% PURE™ line of natural skin care products wouldn’t be complete without natural serums! Whether you’ve got dry, oily, acnegenic, sensitive or aging skin, we’ve got a natural serum (not to mention natural face cleansers) specially formulated to give your skin the deeply penetrating pick-me-up it needs to look and feel its best.

How to Choose the Right Serum

If you’re serious about achieving specific results with your skin, it’s time to add a serum to your routine. So which serum is right for you? Of course, that all depends on your mission.

Complexion Perking

If your complexion is in need of perking, it’s time to call upon the skin-brightening powers of vitamin C, niacinamide, shiitake mushroom, licorice, bearberry and a handful of potent antioxidants to combat discoloration for more luminous skin. For your most captivating complexion ever, we recommend the Fermented Rice Water Serum, Vitamin C Serum, and Brightening Serum.

Apply a dime sized amount after cleansing and before moisturizing. 
Gently press into damp skin of face and neck. Most effective when used in PM. Always layer under an SPF when applying during the day.

1 fl oz / 30 ml

Made in USA


Aloe Barbadensis Leaf (Organic Aloe Gel)*, Vitamin C (Magnesium Ascorbyl Phosphate), Loofah Cylindrica (Vegetable Cellulose), Vitamin E (Tocopherol), Xanthan Gum, Pyrus Malus Fruit (Green Apple) Extract, Vitis Vinifera Fruit (Grape) Extract, Vitamin B5 (Panthenol), Superoxide Dismutase (Antioxidant), Alpha Lipoic Acid, Brassica Oleracea Italica (Broccoli) Seed Oil, Linum Usitatissimum (Flax Seed) Oil, Oenothera Biennis (Evening Primrose) Oil, Canadian Salix Alba Bark (Willow Bark) Extract, Hamamelis Virginiana Water (Witch Hazel), Ethyl Hexyl Glycerin * Certified Organic

Ingredient Glossary
Natural ingredients may vary in color and consistency
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