Free local delivery. Pure Enough To Eat.
Free local delivery. Pure Enough To Eat.
$73.00
The 100% Pure Fruit Pigmented® seal means colour always comes from the cleanest possible source. In this foundation, that means titanium dioxide for brightening mineral coverage and iron oxides for shade-accurate tones. No FD&C dyes, no synthetic colour chemicals, no artificial pigments of any kind.
Every shade is created from earth-derived minerals that meet 100% Pure’s strict, uncompromising clean pigment standard.
Mica gives this foundation its signature lit-from-within luminosity. Natural light plays across the mineral particles and lifts the complexion beautifully. At the same time, kaolin clay manages excess sebum and silica softens the appearance of pores visibly. Glow is locked in; unwanted shine is kept back.
This balance makes the water foundation ideal for Singapore’s humid, high-UV climate.
Plant-derived alkanes (C13-15, Undecane and Tridecane) give the formula a uniquely silky, non-greasy feel. Squalane from olive replenishes the skin’s lipid barrier deeply. Vegetable glycerin and bio-fermented propanediol draw moisture in and hold it throughout the day. Vitamin E delivers antioxidant defence continuously.
Hydrogenated lecithin (plant-derived) mirrors skin’s natural phospholipid structure for seamless, comfortable wear.
Apply with a damp beauty sponge for a natural, skin-like result. Build from a sheer to medium finish with additional thin layers. Blend outward from the centre of the face evenly. Set with a loose translucent powder for lasting wear through Singapore’s heat and humidity.
No parabens. No synthetic preservatives. Heptylglycerin, phenethyl alcohol (from flower oils) and pentylene glycol protect the formula naturally. Citric acid balances pH without harsh chemicals. Castor oil copolymers deliver transfer-resistant, long-wearing performance.
This fruit pigmented water foundation is clean from its aloe base to its mineral finish.
SIZE: 1 fl oz / 30 ml
MADE IN USA
| Benefits For Users | Who Is It For | Why It Works | 💡 Pro Tip |
|---|---|---|---|
| Skin stays hydrated and soothed throughout Singapore’s aircon-to-outdoor day | Dry to normal skin types seeking comfort-first coverage | Certified organic aloe vera juice replaces plain aqua as the entire hydrating base | Mist your face with a hydrating toner before applying for an extra dewy, skin-plumped base |
| Buildable coverage from sheer and light to medium — fully adjustable | Anyone wanting natural, skin-true coverage without synthetic dyes or heavy texture | Titanium dioxide provides base coverage; iron oxides create accurate shade-matched tones | Start with one thin layer, let it sit for 30 seconds, then assess before building further |
| A luminous, lit-from-within glow without looking greasy or overdone | Skin that looks dull in Singapore’s indoor lighting or under UV haze | Natural mica particles reflect light evenly for a complexion-lifting, radiant finish | Apply to the high points of the face (cheekbones, brow bone) last for extra glow dimension |
| Skin feels nourished and comfortable — not stripped or cakey after wear | Dry, sensitive and mature skin types wanting makeup that treats rather than depletes | Squalane (olive), vitamin E and hydrogenated lecithin replenish the skin’s natural lipid barrier | Apply a single drop of facial oil to the sponge before picking up foundation for an even richer result |
Acai Berry heals and protects with antioxidants.
Alpha Lipoic Acid lessens signs of aging.
Grape fights signs of aging with resveratrol.
Green Tea tones and protects with antioxidants.
Aloe heals and recovers.
Natural ingredients may vary in color and consistency
A. The 100% Pure Fruit Pigmented® seal means colour is sourced exclusively from natural, clean pigments — never synthetic FD&C dyes or artificial colour chemicals. In this foundation, that means titanium dioxide (mineral) for coverage and iron oxides (mineral) for shade-accurate tones. The “Fruit Pigmented” philosophy covers the entire clean colour standard, not just fruit extracts.
A. The first ingredient is certified organic aloe vera leaf juice. In cosmetic formulation, ingredients are listed in descending order of concentration. This means aloe vera is the primary liquid in the formula, replacing plain aqua entirely. Your skin receives a soothing, hydrating botanical base with every wear — not a filler water.
A. Yes. This formula contains no synthetic fragrance, no parabens and no harsh chemical preservatives. Preservation is handled by heptylglycerin, phenethyl alcohol (naturally occurring in flower oils) and pentylene glycol — all gentle, naturally derived options. Titanium dioxide is also naturally soothing and anti-inflammatory. Patch-test on the jawline 24 hours before full application if your skin is highly reactive.
A. Coverage is buildable from sheer to medium. Apply one thin layer for a skin-tinted finish. Add a second layer for more defined, medium coverage. The castor oil copolymer film formers help each layer lock in without looking cakey or heavy. Use a damp sponge for the most seamless result.
A. Most conventional mineral foundations are in loose or pressed powder form and feel dry on the skin. This is a liquid mineral foundation with an aloe vera juice base, plant-derived squalane and lightweight emollients for a comfortable, skin-nourishing wear experience. The result is a dewy-natural finish rather than the dry, flat look conventional mineral powders can produce.
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