Free local delivery. Pure Enough To Eat.

Vitamin C Serum

$90.00

Most standard products make you choose between potency and comfort, but this Vitamin C Serum uses 3-O-Ethyl Ascorbic Acid, a highly stable form of the active. It works beautifully without the low pH that makes traditional vitamin C sting your skin. Instead of plain water, this sits in a soothing organic aloe vera base while hyaluronic acid, panthenol, and sodium PCA lock in deep hydration. 
Stable 3-O-Ethyl Ascorbic Acid: Brightens skin with no stinging and no fast oxidation.
💧 Layered Hydration: Blends hyaluronic acid, B5, and sodium PCA to keep skin plump.
🌿 Organic Aloe Vera Base: Formulated with a clean, ten-ingredient list and zero fillers.

Out of stock

Description

Most traditional formulas come with a catch, but this Vitamin C Serum takes a completely different route. Standard L-ascorbic acid needs a highly acidic, low pH to work, which is exactly what causes skin irritation and that annoying sting. It also oxidizes and turns brown incredibly fast once opened.

A Stable Form of Vitamin C

3-O-Ethyl Ascorbic Acid is a next-generation, stabilized derivative that smoothly converts to active vitamin C inside your skin. Because it stays effective without needing an acidic environment, it provides powerful brightening support without the stinging or flushing that many people associate with standard vitamin C products.

Comfortable Enough for Daily Use

When you skip the low pH, you skip the irritation. This vitamin c serum is carefully formulated to suit sensitive individuals whose skin normally reacts to aggressive skincare treatments. The water-soluble texture is exceptionally lightweight, absorbing quickly without leaving a heavy, sticky finish.

Three Hydrators Working Together

To keep your skin plump, three distinct hydrators work in tandem. Sodium hyaluronate draws deep moisture into the skin cells, while Sodium PCA acts as a humectant to hold it there. Meanwhile, Panthenol (Provitamin B5) actively supports your natural skin barrier, keeping your face calm and comfortable while the active ingredients work.

An Aloe Vera Base Instead of Water

Instead of using plain water as a filler, organic aloe vera leaf juice makes up the entire base of this formula. Aloe barbadensis naturally soothes and hydrates your skin from the moment of application, rather than simply diluting the active ingredients the way standard water bases do in cheap serums.

A Short, Deliberate Ingredient List

With only ten clean ingredients on the label, every single component has an active job to do. Phytic acid derived from rice bran acts as a very mild AHA to refine texture while helping to keep the formula stable. Xanthan gum perfectly sets the smooth glide, ensuring zero filler or unnecessary chemicals touches your face.

Layering With Other Actives

For the best results, apply 3–5 drops after cleansing and before your daily moisturizer. If your routine also includes retinol, we recommend keeping your Vitamin C Serum for your morning routine and your retinol for nights. Unlike older formulas, modern niacinamide layers perfectly fine alongside this stabilized blend.

Who Should Reach for This Serum
This blend perfectly suits anyone targeting skin dullness, dark spots, or an uneven-looking skin tone. It is the ultimate choice if you want a gentler, risk-free entry into brightening skincare, or if high-percentage L-ascorbic acid serums have caused breakouts or redness in the past.

Sunscreen Still Matters
Antioxidants like vitamin C complement daily sun protection, but they do not replace it. Always apply a broad-spectrum SPF – Green Tea SPF 30 every single morning as your final skincare step. Applying this serum during the day actually works synergistically with your sunscreen to enhance your overall UV environmental defense.

Complete the Routine
Follow up immediately with a high-quality moisturizer to seal the active ingredients into your skin barrier. Skincare rewards consistency far more than intensity, so using a smaller amount daily will deliver much better long-term radiance than applying large amounts occasionally.

SIZE: 1 fl oz / 30 ml

MADE IN USA

BENEFITS FORWHO IS IT FORWHY IT WORKSPRO TIP
✨ Brightening support without the stingAnyone who found L-ascorbic acid serums too harsh3-O-Ethyl Ascorbic Acid works without the low pH that causes stinging in traditional vitamin C formulas💡 Apply to clean skin before moisturizer, morning or night.
🍋 A stable vitamin C that lastsAnyone frustrated by serums that oxidize and turn orangeThis stabilized derivative resists the fast oxidation that degrades many vitamin C serums after opening💡 Still store it away from direct sunlight and heat.
💧 Layered hydration from three humectantsDry, dehydrated or tight-feeling skinSodium hyaluronate, sodium PCA and panthenol each hold moisture in a slightly different way💡 Apply to slightly damp skin to give the humectants more to work with.
🌿 Soothing organic aloe baseSensitive or easily irritated skinOrganic aloe vera leaf juice replaces water as the base, soothing skin rather than just diluting the formula💡 Pair with a simple moisturizer if your skin is in a reactive phase.
🧴 A short, transparent ingredient listAnyone who reads labels before buyingTen ingredients total, with no water, no synthetic fragrance and nothing included as filler💡 Introduce one new active at a time so you can tell what’s working.
3-O-Ethyl Ascorbic Acid, stabilized vitamin C in 100% Pure Vitamin C Serum

Vitamin C

Vitamin C brightens, boosts collagen and elastin production.

COMPLETE LIST OF INGREDIENTS: Organic Aloe Barbadensis (Organic Aloe Vera) Leaf Juice, Glycerin (Vegetable), 3-O-Ethyl Ascorbic Acid, Panthenol (Provitamin B5), Sodium PCA (Humectant), Sodium Hyaluronate (Hyaluronic Acid), Xanthan Gum, Phytic Acid (Rice Bran AHA), Dehydroacetic Acid (Naturally Occurring in Solandra flowers), Benzyl Alcohol (Naturally Occurring in Essential Oils)

Natural ingredients may vary in color and consistency

INGREDIENT GLOSSARYarrow-right

Q: What form of vitamin C is in this serum? +

A: 3-O-Ethyl Ascorbic Acid, a stabilized, water-soluble derivative that converts to active vitamin C in skin. It resists the rapid oxidation that affects many L-ascorbic acid serums.

Q: Will this Vitamin C Serum sting? +

A: It’s less likely to than traditional vitamin C serums. L-ascorbic acid needs a low pH to stay effective, and that acidity is usually what causes stinging.

Q: Can I use Vitamin C Serum with retinol or niacinamide? +

A: Niacinamide layers alongside this formula without issue. If you use retinol, apply this serum in the morning and save retinol for the evening. Splitting them reduces the chance of irritation.

Q: How long will it take to see results? +

A: Most users notice improved brightness and a more even skin tone within 2–4 weeks of daily consistent use. Visible fading of dark spots and hyperpigmentation typically takes 6–8 weeks, as melanin reduction is a progressive process. Firming and anti-ageing benefits from collagen stimulation are generally noticeable after 8–12 weeks of daily use. Results compound with continued application. The longer the serum is used consistently, the more pronounced the improvements. Using it alongside a daily broad-spectrum SPF significantly accelerates visible results.

Q: Can I use this Vitamin C Serum in the morning and at night? +

A: Yes. The serum is most effective when used in the PM, as this allows overnight absorption without UV exposure. However, it can also be used in the AM and Vitamin C used in the morning works synergistically with SPF to provide significantly better UV protection than SPF alone. If using in the morning, always apply a broad-spectrum natural SPF as the final step in your skincare routine.

Q: Is there any water in this formula? +

A: No. Organic aloe vera leaf juice replaces water as the entire base, so no water is added.

Q: What skin concerns does this Vitamin C Serum specifically target? +

A. This serum is formulated to address: dark spots and hyperpigmentation (including PIH from acne), dull complexion, dehydration, sensitivity and redness, early fine lines, uneven texture, and general loss of radiance. It is a comprehensive brightening and hydration serum in one.

You may also like

$73.00

Select options This product has multiple variants. The options may be chosen on the product page
Recently viewed

Colored with fruit

Liner, shadow & mascara

Foundation, blush & more

Color & hydration

Multi-shade sets

Browse the full range

Gentle, effective cleanse

Balance & refine

Exfoliate & renew

Targeted treatments

Daily hydration

Complete hair care

Clean & nourish

Soften & strengthen

Deep repair & restore

Full body essentials

Rich moisture

Soft, cared-for hands

SEARCH

Reviews