Free local delivery. Pure Enough To Eat.
Free local delivery. Pure Enough To Eat.
$73.00
Flawless skin — powered by fruit. 100% Fruit Pigmented Healthy Foundation delivers full 100% opacity coverage with a velvet matte finish — coloured by real fruit, never synthetic dyes. Packed with 17 superfruits including Acai, Maqui Berry, and Pomegranate, this clean fruit pigmented foundation covers hyperpigmentation, dark circles, and blemishes while actively nourishing your skin.
This Fruit Pigmented Healthy Foundation was built around a simple idea: makeup should nourish, not deplete. Organic Aloe Vera Juice replaces water as the base, delivering soothing hydration from the very first layer. It covers, conditions and protects simultaneously. This is the clean-beauty shift from covering skin to truly caring for it.
Eleven botanical sources create the rich colour spectrum in this foundation. Organic Beet Root, Elderberry and Organic Turmeric build the warm and cool tone range. Organic Acai, Goji Berry and Pomegranate add antioxidant depth. Organic Cocoa and Activated Charcoal anchor the deeper shade range. Organic Green Tea, Strawberry and Organic Camu Camu complete the brightening spectrum. Shade-specific mineral iron oxides are combined with these botanical sources for precise, skin-true colour accuracy.
Plant-derived alkanes (C9-12, C13-15 and C15-19) replace the silicones found in conventional foundations. They deliver the same silky, smooth skin feel without blocking pores or creating residue buildup. Kaolin Clay controls shine and absorbs excess sebum throughout the day. Squalane from olives and Organic Sunflower Oil nourish the skin barrier beneath every layer of coverage.
UV-Filtering Minerals for a Luminous Finish
Titanium Dioxide and Mica are both naturally occurring minerals built into the formula. Titanium Dioxide provides a layer of UV-filtering protection on the skin’s surface. Mica reflects light to create a natural, healthy-skin luminosity with every application. Together, they give this foundation its signature skin-perfecting finish.
All-Day Wear in Singapore’s Heat and Humidity
Two plant-derived film formers, Castor Oil Copolymer and Dilinoleic Acid Copolymer, form a flexible, long-wearing layer on skin. This formula holds coverage through Singapore’s heat and humidity without separating or settling into fine lines. Kaolin Clay absorbs excess sebum to keep the finish fresh from morning to evening.
The 100% Pure Difference
No water. No silicones. No synthetic dyes. No synthetic preservatives. Dehydroacetic Acid from Solandra Flowers and Benzyl Alcohol from Essential Oils provide the natural preservation system. Every one of the forty ingredients is plant-derived, purposefully chosen and clean enough to eat. This is foundation reimagined from the inside out.
| Shade | Skin Tone | Undertone | Best For |
|---|---|---|---|
| Alpine Rose | Fair | Cool, pink undertones | Very fair to porcelain skin |
| Creme | Fair | Warm undertones | Fair skin with yellow warmth |
| White Peach | Light | Warm undertones | Light skin, slightly deeper than Creme |
| Sand | Light to Medium | Neutral undertones | Neutral or balanced complexions |
| Peach Bisque | Medium | Olive undertones | Medium skin with olive or yellow depth |
| [Shade 6–9] | Medium to Deep | [Refer to shade guide] | Available in store — use shade finder |
How to Apply for a Perfect Matte Finish
Step 1: Begin with cleansed, moisturised skin. Allow moisturiser to absorb fully before applying.
Step 2: Because this formula dries quickly, apply in sections — forehead first, then cheeks, nose, and chin.
Step 3: Blend each section immediately using a slightly damp Non-Latex Makeup Blender or a clean Kabuki Brush using buffing motions.
Step 4: Build a second layer over any areas that need complete coverage — blend quickly before it sets.
Step 5: Finish by buffing lightly with a dry Kabuki Brush for an ultra-smooth, poreless matte finish.
Pro tip: For an even more flawless matte result, use this foundation over a thin layer of Luminous Primer — it creates a smooth base that helps the formula glide on evenly and extends all-day wear.
SIZE: 1 fl oz / 30 ml
MADE IN USA
| Benefits For Users | Who Is It For | Why It Works | Pro Tips |
|---|---|---|---|
| 🌿 Coverage that nourishes skin simultaneously | Clean beauty lovers wanting makeup that actively benefits skin | Organic Aloe Vera base, Vitamin E, Squalane and Sunflower Oil nourish the skin barrier beneath every layer of coverage | 💡 Pro Tip Apply with a damp beauty sponge — dampening prevents product absorption into the sponge and delivers a more seamless, skin-like finish |
| 🍓 Rich colour from 11 fruits and superfoods | Those wanting skin-true colour from botanical sources rather than exclusively synthetic dyes | Beet Root, Elderberry, Acai, Goji Berry, Turmeric, Cocoa and more build a rich, buildable colour spectrum with antioxidant skin benefits | 💡 Pro Tip Shake or stir the bottle before each use — natural botanical pigments may settle slightly and need to be redistributed |
| ☀️ UV-filtering minerals built into coverage | Daily SPF users wanting an additional mineral protection layer from their base | Titanium Dioxide provides UV-filtering protection; Mica reflects light naturally for a luminous, healthy-skin finish | 💡 Pro Tip Always layer over a dedicated SPF 30 or higher first — this foundation adds mineral protection but does not replace full sunscreen coverage |
| ✨ Silicone-free formula that breathes on skin | Those breaking out from silicone-based conventional foundations or wanting pore-friendly coverage | Plant-derived alkanes (C9-12, C13-15 and C15-19) replace dimethicone and cyclopentasiloxane with the same silky feel and zero pore-clogging | 💡 Pro Tip If switching from a silicone-based foundation, allow 2 to 4 weeks for skin to adjust as any previous silicone buildup clears |
| 💧 Long-wearing coverage through Singapore’s heat | Anyone needing fresh, non-melting coverage in tropical heat and humidity all day | Dual plant-derived film formers lock the formula to skin; Kaolin Clay continuously absorbs excess sebum to keep finish fresh | 💡 Pro Tip Set with Bamboo Blur Powder over the T-zone after application. Reapply powder midday to refresh coverage without removing the foundation |
Goji Berry boosts collagen production and skin elasticity.
Acai heals and protects with antioxidants.
Coffee Cherry fights and lessens wrinkles.
Elderberry clarifies skin and prevents fine lines.
Mangosteen tightens skin and lessens wrinkles.
Natural ingredients may vary in color and consistency
A. Most foundations use synthetic dyes, silicones, and chemical preservatives. The 100% Fruit Pigmented Healthy Foundation is colored entirely from real fruit and vegetable extracts. It also actively nourishes skin with a superfruit complex including Goji Berry, Acai, Pomegranate, and White Tea while you wear it.
A. Yes. Rice powder absorbs excess oil and controls shine all day. The cream-to-matte formula sets firmly without breaking down in heat or humidity. It is specifically suited to normal-to-oily skin types.
A. Yes. The formula contains no parabens, sulfates, silicones, or synthetic preservatives. Aloe Juice calms and soothes skin. Zinc Oxide provides anti-inflammatory mineral coverage. Lavender and Chamomile in the superfruit complex further reduce reactivity.
A. Yes. Apply in thin layers and press — never drag — for a natural skin-like finish. The cream-to-matte formula builds cleanly without thickening or settling into lines. Starting with a well-moisturised skin base also helps achieve a smoother application.
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