Free local delivery. Pure Enough To Eat.
Free local delivery. Pure Enough To Eat.
$45.00
The 100% Pure Fruit Pigmented Ultra Lengthening Mascara lengthens and conditions lashes using active carbon from bamboo charcoal — no synthetic black dyes. Pro-Vitamin B5 and Biotin strengthen each lash from root to tip.
No harsh chemicals. Free from synthetic dyes.
In stock
Longer Lashes, Powered by Nature
The Ultra Lengthening Mascara from 100% Pure delivers defined, lengthened lashes through a formula built on botanical actives — not synthetic dyes or harsh chemicals. Active carbon from bamboo charcoal provides intense, deep black pigment. Pro-Vitamin B5 and Biotin condition and strengthen each lash from root to tip, making this far more than a conventional mascara.
What Gives This Mascara Its Colour?
Most mascaras use synthetic black dyes to achieve depth. This one uses active carbon derived from bamboo charcoal — a natural pigment that delivers rich, true black without chemical additives. Four berry antioxidants — blueberry, blackberry, bilberry, and blackcurrant — support the formula with polyphenol-rich conditioning benefits.
The aloe vera leaf juice base keeps the formula lightweight and hydrating on the lash line. There is no synthetic fragrance and no harsh preservative system — only naturally occurring components from roses and essential oils stabilise the formula.
No harsh chemicals. Pure enough to be proud of.
Lash-Conditioning Ingredients That Work
Singapore’s air-conditioning and outdoor heat cycling weaken lashes over time. This mascara delivers active lash care with every coat. Biotin (Vitamin B7) is clinically associated with keratin production — the protein lashes are made of. Pro-Vitamin B5 (Pantothenic Acid) penetrates the hair shaft to add flexibility and moisture.
Castor seed oil conditions and adds gloss. Carnauba wax and candelilla wax provide natural hold and lengthening effect without the brittleness of synthetic film-formers. Pullulan, from fermented cassava, creates a flexible lash-coating film that holds length without flaking.
Lash-Conditioning Ingredients at a Glance
How to Apply the Ultra Lengthening Mascara
| 1. | Start with clean, dry lashes. Apply to lashes free of oil, old mascara, or residue. The aloe vera base adheres best to a clean lash surface. Contact lens wearers should insert lenses before applying. |
| 2. | Remove excess from the wand. Gently wipe the wand against the tube opening to remove excess formula. This prevents clumping and ensures clean, even application from the first stroke. |
| 3. | Wiggle at the root. Place the wand at the base of the upper lashes and wiggle it side to side. This deposits the most pigment at the root, creating the look of fuller lashes. |
| 4. | Sweep upward to the tip. Continue sweeping the wand from root to tip in one smooth stroke. Repeat across all upper lashes, working from the inner corner outward. |
| 5. | Apply a second coat for length. Before the first coat is fully dry, apply a second coat using the same root-to-tip technique. The pullulan film-former builds length without clumping at this stage. |
| 6. | Define the lower lashes. Use just the tip of the wand with light, vertical strokes on the lower lashes. Less product is needed here — one light pass is sufficient. |
| 7. | Remove gently at end of day. Press a cotton pad soaked in gentle oil-based cleanser against closed lashes for 20 seconds, then wipe downward. Do not rub — the plant wax formula releases cleanly with oil. |
SIZE: 0.35 oz / 10g
MADE IN USA
| Benefits For Users | Who Is It For | Why It Works | Pro Tips |
|---|---|---|---|
| True deep black from bamboo charcoal — no synthetic dyes | Clean beauty lovers switching from conventional mascara | Active carbon from bamboo charcoal delivers the same depth as synthetic black dyes — without chemicals | 💡 Pro Tip: Wiggle the wand at the root before sweeping upward — this deposits maximum pigment at the base for a fuller result |
| Longer, defined lashes without harsh film-formers | Those frustrated with brittle, flaking conventional mascaras | Carnauba and candelilla plant waxes provide natural hold; pullulan from fermented cassava forms a flexible film that holds length without flaking | đź’ˇ Pro Tip: Apply a second coat before the first is fully dry to build length without clumping |
| Active lash conditioning with Biotin and Pro-Vitamin B5 | Anyone experiencing lash thinning or breakage | Biotin supports keratin production; Pro-Vitamin B5 penetrates the lash shaft to add moisture and flexibility | 💡 Pro Tip: Use consistently for 4–6 weeks — the conditioning actives work cumulatively over time |
| Hydrating, non-irritating aloe vera base formula | Contact lens wearers, sensitive eyes, dry eye conditions | Aloe Barbadensis Leaf Juice is the primary base — anti-inflammatory, hydrating, and exceptionally gentle on the eye area | 💡 Pro Tip: Insert contact lenses before applying and allow 60 seconds for the formula to set before blinking rapidly |
| Naturally preserved formula — no synthetic preservative system | Fragrance-sensitive consumers, those avoiding parabens | Phenethyl Alcohol (roses), Dehydroacetic Acid (Solandra flowers), and Benzyl Alcohol (essential oils) replace synthetic preservatives | 💡 Pro Tip: Store upright with cap tightly closed — natural preservative systems benefit from proper storage habits |
Black Tea clarifies skin and fights free radical damage.
Wheat Protein strengthens and replenishes nutrients.
Oat Protein conditions hair and skin.
Provitamin B5 moisturizes and strengthens.
Vitamin E restores and protects from free radical damage.
Natural ingredients may vary in color and consistency
A. The black colour comes from active carbon derived from bamboo charcoal — a natural pigment that delivers true, rich black without synthetic organic dyes. The formula may also contain CI 77499 (Black Iron Oxide) — a natural mineral pigment — for additional depth.
A. No. The plant wax formula is water-resistant in everyday Singapore humidity but is designed to be removed easily with a gentle oil-based cleanser. Avoiding waterproofing agents means fewer harsh chemicals on the delicate eye area.
A. Yes. The base is Aloe Barbadensis Leaf Juice — naturally anti-inflammatory and hydrating. The formula contains no synthetic dyes, no parabens, and no harsh preservatives. Contact lens wearers should insert lenses before application and allow the first coat to set before blinking rapidly.
A. Both are active lash-conditioning ingredients. Biotin (Vitamin B7) supports keratin production — the structural protein lashes are made of. Pro-Vitamin B5 (Pantothenic Acid) penetrates the lash shaft to add moisture and flexibility, reducing brittleness and breakage
A. Instead of synthetic preservatives like parabens, this formula uses three naturally derived components: Phenethyl Alcohol (from roses), Dehydroacetic Acid (from Solandra flowers), and Benzyl Alcohol (a component of essential oils). These replace conventional preservative systems.
A. Use a gentle oil-based eye makeup remover or a clean oil on a cotton pad. Press gently against closed lashes for 20 seconds, then wipe downward. The plant wax formula releases cleanly with oil and does not require the aggressive rubbing needed to remove waterproof formulas
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