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A Quick Reminder on Why Everyone Loves Vitamin C Celebrating this citrus celeb for National Vitamin C Day – plus how to use this potent antioxidant for firmer, glowing skin Written by: 100% PURE® What better time to reiterate our love of vitamin C than on National Vitamin C Day? Vitamin C, also known as […]
Vitamin C Serum: for Day or Night? Get the lowdown on when to apply vitamin C serum Written by: 100% PURE ® Is this the actual riddle of the Sphinx? It might as well be, with how many people it befuddles on a daily basis. This question has been circulated more widely as of late, as vitamin C […]
How to Use Vitamin C for Dark Spots Target areas of sun damage and hyperpigmentation with an all-star vitamin Written by: 100% PURE® Vitamin C: is there anything it can’t do? It’s a potent antioxidant that can neutralize free radicals, thus reducing the damage that these unstable atoms can do to your skin. As an […]
Peptides, Niacinamide & Azelaic Acid: What’s Worth the Money? Which of These Ingredients Actually Absorb and Work—According to Science Posted on July 21, 2025Written by: 100% PURE® Skincare has come a long way from one-size-fits-all creams. These days, it’s all about ingredients—people want to know exactly what’s in their products and how those ingredients actually […]
The Rise of Skinimalism: Why Fewer Products May Be the Secret to Glowing Skin How Simplifying Your Skincare Routine Can Reduce Irritation, Save Money, and Give Real Results Posted on July 20, 2025Written by: 100% PURE® After years of increasingly complex skincare routines promising miraculous transformations, a refreshing counter-movement is taking hold: skinimalism. This minimalist […]
Centella Asiatica: Is the Hype Real or Just Another Trend? What Science Says About This Popular Soothing Ingredient Posted on July 19, 2025Written by: 100% PURE® Centella Asiatica—often called Cica—isn’t just another trendy ingredient; it’s a centuries-old herb that’s become a modern skincare hero. Once rooted in traditional medicine, it rose to fame through Korean […]
Breaking Down Your Skin Barrier Exploring the layers of our skin, and how to achieve optimal skin barrier health Posted on July 18, 2025 Written by: 100% PURE ® As we’ve all learned in the past decade, skin care is so much more than absorbing oil and preventing breakouts. Your skin is your body’s largest organ, […]
An easy DIY that leaves hair super soft and shiny Posted on September 7, 2025 Written by: 100% PURE ® Want an almost free way to improve shine, length, and strength in hair? For that, we look no further than our cupboards. With a few minutes and a couple of ingredients, we can turn the plain, […]
Celebrating the Shift from “Reactive” to “Wise” Skin Posted on March 29, 2026Written by: 100% PURE® Look in the mirror. Not just at how your skin looks—but how it feels. Is it calmer? More predictable? Less reactive than it was at the beginning of the month? If the answer is yes—even slightly—then something meaningful has […]
High-Performance Pigments Engineered for the Most Sensitive Complexions. Posted on March 28, 2026Written by: 100% PURE® For decades, sensitive skin has been quietly pushed to the sidelines of self-expression. If your skin was reactive, easily irritated, or prone to redness, the message was clear: play it safe. Choose neutrals. Stay soft. Avoid intensity. Bold color, […]
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