Free local delivery. Pure Enough To Eat.
Free local delivery. Pure Enough To Eat.
$90.00
Your skin’s daily radiance ritual starts here. This Vitamin C Serum is powered by Alpha Lipoic Acid, SOD, and Green Apple — a potent clean-beauty trio that transforms dull, tired skin.
Clean. Cruelty-free. Results you’ll love.
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100% Pure Vitamin C Serum — Stabilized Brightening Serum for Firmer, Glowing Skin
Most Vitamin C serums give you a trade-off: potent results but at the cost of irritation, redness, or an unstable formula that oxidises within weeks. You deserve better than that. You deserve a Vitamin C serum that actually works — and that your skin can tolerate every single day.
The 100% Pure Vitamin C Serum solves both problems. Formulated with Magnesium Ascorbyl Phosphate (MAP) — a highly stable, clinically recognised form of Vitamin C — this lightweight serum is built in a base of certified organic aloe gel, so it glides onto the skin with a cooling, soothing feel rather than the sharp tingle of high-concentration L-ascorbic acid serums. Radiance-boosting green apple and grape extracts add natural Vitamin C co-factors, while Alpha Lipoic Acid (ALA) and Superoxide Dismutase deliver a concentrated antioxidant punch that fights the oxidative damage behind dark spots, fine lines, and dull skin. The result? Brighter, firmer, more even skin — with every ingredient on the label earning its place.
This is the serum that proves clean and effective are not a compromise.
Vitamin C is one of the most well-researched brightening actives in skincare. Applied consistently, it inhibits the enzyme tyrosinase — the key driver of excess melanin production that causes dark spots, sun damage, and post-acne marks. The MAP Vitamin C in this formula targets this process gently but effectively, without the irritation risks of high-percentage ascorbic acid. Paired with green apple extract — naturally rich in malic acid and additional Vitamin C — and grape extract loaded with polyphenol antioxidants, the formula delivers a compounding brightening effect that most users notice as increased radiance and more even tone within 2–4 weeks of consistent use.
Vitamin C is an essential cofactor in the biosynthesis of collagen and elastin — the structural proteins that keep skin firm, plump, and resilient. As we age (and as UV exposure accumulates), collagen production slows and Vitamin C levels in skin cells decline. This serum replenishes that topical Vitamin C supply, directly supporting the fibroblast activity responsible for new collagen formation. The stabilized MAP form is especially effective here: because it doesn’t degrade quickly, it provides a sustained collagen-stimulating signal with each application rather than a brief spike that fades as the formula oxidises. Over 8–12 weeks of daily use, most users report visibly firmer skin and a softening of fine lines.
Every day, your skin is bombarded by free radicals from UV radiation, air pollution, blue light, and environmental stressors. Left unchecked, these unstable molecules damage skin cell DNA, break down collagen, and accelerate every visible sign of ageing. This serum deploys a triple-layer antioxidant defence: MAP Vitamin C neutralises water-soluble free radicals; Vitamin E (Tocopherol) handles lipid-soluble oxidative stress; and Alpha Lipoic Acid (ALA) — uniquely active in both water and oil environments — extends the antioxidant coverage where the others cannot reach. Added Superoxide Dismutase (SOD), derived from broccoli, provides a fourth layer of antioxidant action that in-vitro studies show to be more potent than Vitamin E and green tea extract alone.
Hydrate & Soothe — Organic Aloe Base That Calms as It Treats
Rather than using plain water as its base — the filler ingredient in most serums — this formula is built on certified organic aloe gel. Aloe barbadensis is a clinically validated moisturiser with natural anti-inflammatory, wound-healing, and antibacterial properties. It keeps the skin barrier hydrated and calm throughout the brightening process, counteracting the subtle dryness or sensitivity that can accompany active Vitamin C use. Provitamin B5 (Panthenol) extends this soothing effect, helping the skin retain moisture and recover from daily environmental stressors. The result is a serum that simultaneously treats and nourishes — never stripping the skin in the process.
Step 1 — Cleanse your face thoroughly. Pat dry.
Step 2 — Apply 3–5 drops of serum to your fingertips.
Step 3 — Press gently into face, neck, and décolletage. Do not rub.
Step 4 — Follow with your 100% Pure moisturiser. S
tep 5 — Apply SPF every morning — Vitamin C works synergistically with sunscreen to enhance daily UV defence.
💡 Pro Tip: For enhanced brightening results, apply this serum at night as well. Skin’s natural repair cycle peaks between 10pm and 2am — pairing your Vitamin C serum with this window accelerates visible results.
Frequency: Twice daily (AM + PM) Amount: 3–5 drops Best paired with: 100% Pure Vitamin C moisturiser or a gentle, fragrance-free SPF
SIZE: 1 fl oz / 30 ml
MADE IN USA
| Skin Type / Concern | Why It Works |
| Dull, uneven skin tone | MAP Vitamin C + green apple + grape deliver sustained brightening and radiance revival |
| Dark spots & hyperpigmentation | Tyrosinase inhibition from MAP Vitamin C progressively fades existing discolouration with daily use |
| Fine lines & loss of firmness | Collagen and elastin stimulation from Vitamin C, combined with essential fatty acids, firms skin over 8–12 weeks |
| Sensitive skin | MAP is gentler than L-ascorbic acid; aloe base, evening primrose oil & B5 soothe reactive skin during use |
| Dry & dehydrated skin | Organic aloe + B5 + flax seed and evening primrose oils deeply hydrate while the actives work |
| Sun-damaged skin | Triple antioxidant action (Vitamin C + ALA + SOD) reverses the visible effects of cumulative UV damage |
Green Apple evens skin tone and texture.
SOD promotes strong skin cell health.
Alpha Lipoic Acid lessens signs of aging.lessens signs of aging.
Vitamin E restores and protects from free radical damage
Vitamin C brightens, boosts collagen and elastin production.
Natural ingredients may vary in color and consistency
A: Most Vitamin C serums use L-ascorbic acid — an unstable form that oxidises quickly and often causes irritation. This serum uses 3-O-Ethyl Ascorbic Acid, a third-generation, oil-soluble Vitamin C ester that stays stable, penetrates deeper, and converts to active Vitamin C inside the skin. It is more effective and far gentler.
A: No — unlike standard L-ascorbic acid serums, 3-O-Ethyl Ascorbic Acid does not require an acidic pH to be effective. This means it is absorbed without the stinging or flushing that many people associate with Vitamin C serums.
A: Superoxide Dismutase (SOD) is a naturally occurring enzyme antioxidant derived from broccoli in this formula. It is part of the skin’s own antioxidant defence system and one of the most potent free radical neutralisers known in skincare. In-vitro (laboratory) studies have demonstrated that topical SOD is more effective at reducing UV-induced free radical damage than Vitamin E, green tea extract, and ascorbyl palmitate. Including it alongside MAP Vitamin C and Alpha Lipoic Acid creates a multi-layered antioxidant system that covers a broader spectrum of oxidative stress than any single antioxidant alone.
A: This Vitamin C serum layers well with most actives. Use it before your moisturiser. If combining with retinol, apply retinol at night and Vitamin C in the morning. If using niacinamide, they can be layered without concern — a common myth about their incompatibility has been disproven in current research.
A: Most users notice improved brightness and a more even skin tone within 2–4 weeks of daily consistent use. Visible fading of dark spots and hyperpigmentation typically takes 6–8 weeks, as melanin reduction is a progressive process. Firming and anti-ageing benefits from collagen stimulation are generally noticeable after 8–12 weeks of daily use. Results compound with continued application — the longer the serum is used consistently, the more pronounced the improvements. Using it alongside a daily broad-spectrum SPF significantly accelerates visible results.
A: Yes. The serum is most effective when used in the PM, as this allows overnight absorption without UV exposure. However, it can also be used in the AM — and Vitamin C used in the morning works synergistically with SPF to provide significantly better UV protection than SPF alone. If using in the morning, always apply a broad-spectrum natural SPF as the final step in your skincare routine.
A: Yes. The serum’s lightweight aloe gel base absorbs quickly without leaving a greasy or heavy residue. Witch hazel naturally tones and tightens pores. Willow bark extract provides very gentle natural salicylate activity to help keep pores clear. And the anti-inflammatory properties of aloe, evening primrose oil, and B5 help calm the redness and irritation associated with acne-prone skin. This serum won’t clog pores or contribute to breakouts.
A: Yes, with a few guidelines. MAP Vitamin C is uniquely compatible with Niacinamide — unlike L-ascorbic acid, which can form niacin when combined with Niacinamide, MAP’s stable pH means both ingredients can work together without issue (as demonstrated in 100% Pure’s own Multi-Vitamin + Antioxidants PM Serum). Layer this serum after cleansing and before moisturiser. If using retinol, apply Vitamin C in the AM and retinol in the PM to avoid any potential sensitivity. Allow each serum to absorb fully before layering the next product.
A. This serum is formulated to address: dark spots and hyperpigmentation (including PIH from acne), dull complexion, dehydration, sensitivity and redness, early fine lines, uneven texture, and general loss of radiance. It is a comprehensive brightening and hydration serum in one.
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