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Breaking Down Your Skin Barrier Exploring the layers of our skin, and how to achieve optimal skin barrier health Posted on July 18, 2025 Written by: 100% PURE ® As we’ve all learned in the past decade, skin care is so much more than absorbing oil and preventing breakouts. Your skin is your body’s largest organ, […]
An easy DIY that leaves hair super soft and shiny Posted on September 7, 2025 Written by: 100% PURE ® Want an almost free way to improve shine, length, and strength in hair? For that, we look no further than our cupboards. With a few minutes and a couple of ingredients, we can turn the plain, […]
Celebrating the Shift from “Reactive” to “Wise” Skin Posted on March 29, 2026Written by: 100% PURE® Look in the mirror. Not just at how your skin looks—but how it feels. Is it calmer? More predictable? Less reactive than it was at the beginning of the month? If the answer is yes—even slightly—then something meaningful has […]
High-Performance Pigments Engineered for the Most Sensitive Complexions. Posted on March 28, 2026Written by: 100% PURE® For decades, sensitive skin has been quietly pushed to the sidelines of self-expression. If your skin was reactive, easily irritated, or prone to redness, the message was clear: play it safe. Choose neutrals. Stay soft. Avoid intensity. Bold color, […]
Technical Rigor and Radical Integrity: Our Laboratory Standard. Posted on March 30, 2026Written by: 100% PURE® In an industry driven by aesthetic narratives and ingredient trends, skincare is often sold through emotion—lush botanicals, calming textures, and the promise of transformation. But for truly sensitive or “wise” skin, emotion is not enough. Skin that reacts, flares, […]
The science of oxidation and the 100% PURE legacy. Posted on April 2, 2026Written by: 100% PURE® The Scene: 2004 and the Mystery of the Brown Liquid Imagine it’s 2004. Our founder, Susie Wang, is looking at a bottle of high-end, luxury Vitamin C serum. When she first purchased it, the liquid was clear and […]
Why 100% PURE focuses on health, not harshness. Posted on April 5, 2026Written by: 100% PURE® In an industry filled with “miracle cures” and overnight promises, finding the truth can feel like navigating a maze. At 100% PURE, we believe in Radical Trust. We know there is significant confusion regarding how to treat uneven skin tone, […]
Celebrating World Health Day with a focus on skin wellness. Posted on April 7, 2026Written by: 100% PURE® As we observe World Health Day, it feels only natural to pause and reflect on what “health” truly means for the skin. At 100% PURE, we’ve always viewed skincare through a lens of deep, restorative care. We […]
Dive into the cooling, revitalizing world of our Vitamin C Glow Max Bright Mask. Posted on April 8, 2026Written by: 100% PURE® Close your eyes for a moment and imagine the first truly warm afternoon of spring. The sun is higher in the sky, the air carries the scent of new blossoms, and there is […]
Why making our own products in California changes everything. Posted on April 15, 2026Written by: 100% PURE® In an industry built on glossy promises and global supply chains, most beauty products travel a long, complicated journey before they reach your skin. Ingredients are sourced in one country, formulated in another, and packaged somewhere else entirely. […]
Discover how our air-tight packaging protects your spring glow. Posted on April 17, 2026Written by: 100% PURE® Imagine walking through a vibrant farmers’ market on a crisp spring morning. The air carries the scent of freshly picked fruit, herbs still dewy from the earth, and produce bursting with color and vitality. Now compare that to […]
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