Vitamin C Serum: for Day or Night?

Vitamin C Serum: for Day or Night? Get the lowdown on when to apply vitamin C serum Written by: 100% PURE ® Is this the actual riddle of the Sphinx? It might as well be, with how many people it befuddles on a daily basis. This question has been circulated more widely as of late, as vitamin C […]

Centella Asiatica: Is the Hype Real or Just Another Trend?

Centella Asiatica: Is the Hype Real or Just Another Trend? What Science Says About This Popular Soothing Ingredient Posted on July 19, 2025Written by: 100% PURE® Centella Asiatica—often called Cica—isn’t just another trendy ingredient; it’s a centuries-old herb that’s become a modern skincare hero. Once rooted in traditional medicine, it rose to fame through Korean […]

DIY: Rice Water Hair Rinse

An easy DIY that leaves hair super soft and shiny Posted on September 7, 2025 Written by: 100% PURE ® Want an almost free way to improve shine, length, and strength in hair? For that, we look no further than our cupboards. With a few minutes and a couple of ingredients, we can turn the plain, […]

The Science of Soft: Why We Use Fruit Enzymes

How nature’s “exfoliators” give you a smoother finish without irritation. Posted on April 11, 2026Written by: 100% PURE® There’s a quiet kind of transformation that arrives with spring—one that doesn’t demand attention, but gently invites it. After months of winter, your skin often feels the shift before you fully notice it. It looks a little […]

The Power of Pomegranate

Discover the “superfruit” that boosts your spring glow Posted on April 18, 2026Written by: 100% PURE® Introduction There are fruits that nourish, and then there are fruits that transform. Pomegranate belongs to the latter. Split open its deep crimson shell and you find not just seeds, but a constellation of jewel-like arils—each one bursting with […]