Our pressed 100% Pure Fruit Pigmented Eye Shadow are colored with vibrant, vitamin-rich fruit pigments and natural mineral shimmer for gorgeous, long-lasting color payoff.

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Fruit Pigmented® Eye Shadow


Our glamorous pressed Fruit Pigmented Eye Shadow are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades. This cruelty-free and vegan eye shadow formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.

What Makes Our Pigmented Eyeshadow Different?

Did you know that while more than 1,300 chemicals are banned from cosmetics in Europe, only 11 are banned in the United States? Yep, you read that right. When conventional beauty products use chemicals like formaldehyde, carbon black, benzalkonium chloride and ethanolamine compounds (just to name a few), it not only leaves the wearer at risk for dry, irritated eyes and skin, but possible serious long-term health conditions like organ system toxicity and even cancer. We’ll pass.

At 100% PURE™, we’re committed to providing our customers with the naturally pigmented eyeshadow and beauty products that benefit your skin while accentuating your features. Made from ingredients like antioxidant rich black and green teas, avocado, resveratrol, vitamin E, cocoa butter and a variety of fruits for gorgeous color only mother nature can provide. Our nutrient-dense pigmented eyeshadow delivers a look that’s as beautiful as it is clean. What’s more, all of our natural makeup products are cruelty-free and ethically sourced.

Use eye shadow brushes for a more precise application. To achieve ultimate color payoff, prep lids with a primer first. Build and blend eye shadows onto eyelid, tear duct, crease, brow bone, or lash line to create your signature eye makeup look.
0.07 oz / 2 g
Made in USA


Oryza Sativa (Rice Starch), May Contain Pigments of Daucus Carota Sativa Root (Carrot), Cucurbita Pepo (Squash), Prunus Armeniaca Fruit (Apricot), Prunus Persica Fruit (Peach), Carica Papaya (Papaya), Theobroma Cacao (Cocoa), Punca Granatum (Pomegranate), Rubus Fruticosus Fruit (Blackberry), Vaccinium Angustifolium (Blueberry), Rubus Idaeus Fruit (Raspberry), Coffea Arabica (Coffee), Camellia Sinensis (Black Tea), Euterpe Oleracea (Acai), Vanilla Planifolia (Vanilla), Lavandula Angustifoli (Lavender), and Solanum Lycopersicum Fruit/Leaf/Stem (Tomato), a-tocopherol (Vitamin E), Rosa Canina (Rosehip) Oil, Punica Granatum (Pomegranate) Seed Oil, Persea Gratissima (Avocado ) Butter, Theobroma Cacao (Cocoa) Butter, Red Wine Resveratrol (Wine), Ascorbyl Palmitate (Vitamin C), may contain Mica (natural shimmery mineral)

Ingredient Glossary

Natural ingredients may vary in color and consistency


Additional information

Vanille, Cinnaban, Gold Espresso, Bronze Gold, Mink, Teddy, Black Platinum, Potatoe, Bamboo Charcoal, Vanilla Sugar, Bronze

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