100% PURE™ isn’t just our name. Or just our ingredient list.
100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important.
We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free
We go through a painstaking process to make sure each ingredient sourced is never animal sourced
How We Define Natural: